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Channel: Marketo Marketing Blog - Best Practices and Thought Leadership » Event Marketing
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Murphy’s Law: When Events And Weather Collide (And How to Handle It)

Author: Stacey ThornberryIf you have ever hosted an event, you know that no matter how much you over-prepare, something will undoubtedly go awry. Even with careful planning, events are subject to...

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5 Key Ways a Mobile App Can Drive Engagement at Your Next Event

Author: Michael PowersThe 2015 Marketing Nation Summit is just 8 days away and the halls are a buzzing here at Marketo! The Marketing Nation Summit is the marketing event of the year—it is two and a...

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3 Days To Become a Masterful Marketer: Your Marketing Nation Summit Checklist

Author: Ellen GomesIt’s that time of year—the birds are chirping, the sun is shining, and The Moscone Center is preparing for the worlds best marketers to descend upon it for 3 straight days of...

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Live From The Marketing Nation Summit: Inspiration, Disruption & Engagement...

Author: Ellen GomesWith a swarm of marketers buzzing around Moscone West in San Francisco, The Marketing Nation Summit 2015 kicked off with a bang! Marketers from near and far have traveled to join us,...

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Surviving on Swag Alone at the Marketing Nation Summit

Author: Sesame MishLip balm, and buttons, and pens, oh my! (Said to the tune of that Wizard of Oz chant we all love so much). Each year, the swag comes out in full force at The Marketing Nation Summit,...

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An Event, A Nation, A Movement: The Marketing Nation Summit from 30,000ft

Author: Sanjay DholakiaI can’t believe it’s already been over a week since the Marketo Marketing Nation Summit 2015 kicked off in San Francisco! If you haven’t already heard—though how could you...

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Field Events Are Just as Important as Conferences: Here are 4 Reasons Why

Author: Rachel YarnoldWhen it comes to event marketing, conferences and tradeshows are typically what come to mind, right? They are what we at Marketo call ‘the big rocks’. When a company sponsors...

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SiriusDecisions Summit 2015: Honky-tonk, Paul Bunyan, and Magic Johnson to...

Author: Shyna ZhangWhew! What a week for B2B marketers! Over 2,000 marketing, product, and sales leaders two-stepped their way to Honky-tonk Central, aka Nashville, TN. Why, you ask? To attend the...

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[Checklist] Don’t Forget to Pack These Essential Tradeshow Items

Author: Stacey ThornberryAs a field marketing manager, I’ve been to my fair share of tradeshows. In fact, I’ve planned, packed for, and pretty much done all the logistics leading up to some events. So,...

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Size Matters: How to Run a Virtual Event with 18,000+ Registrants

Author: Phillip ChenHow do you run a virtual event that has a whopping 18,000+ people registered? Good question! Like live events, virtual events are typically run by marketing program managers to help...

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On the Road Again! 4 Reasons Why Roadshows Are Your New Best Friend

Author: Rachel YarnoldRoadshows. What are they and why are they so important? Roadshows, in a nutshell, are the ultimate field event: just think of them as field events on steroids. The purpose of...

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[Infographic] What Happens When 30,000 Marketers Converge?

Author: Ellen GomesAs a marketer it’s easy to get caught up in the day-to-day: head into the office, put your head down, power through your work. It feels good to stick to what you know, check things...

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Your Trusty Guidebook to Marketing Nation Online 2015

Author: Lizzy FunkThe largest online marketing conference on the planet, with approximately 30,000 marketers from all over the globe is right at our doorstep! Join us, why don’t you!? In case you...

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QOTD: Are You Managing Your Event Check-In Process the Best You Could Be?

Author: Chelsea SerranoThis summer, I attended Marketo’s Seattle Block Party. For those of you who missed it, sorry but you missed a good one! We packed the Elysian Bar on 2nd Avenue with over 100...

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The Perfect Match: How to Best Evaluate Third-Party Event Sponsorships

Author: Stacey ThornberryMarketing has historically been seen as a cost center with marketers constantly working to prove ROI and fighting to be perceived as a profit generator. A marketing tactic...

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2016 Marketing Events That Will Shine as Bright as Gold

Author: Michael PowersLast year I decided to take a leap of faith and move from Boston to San Francisco, not knowing anyone. Nearly 25, I thought to myself, when would there be a better time to disrupt...

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Why Marketers Are the New Wingmen

Author: Michael PowersChances are if you’re in events marketing at a B2B company, your schedule is full of trade shows. As someone who’s traveled around the world to hundreds of events, I’ve learned...

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How to Create Evergreen Event Themes, Without the Christmas Trees

Author: Michael PowersAs the end of the year approaches, it’s a time for all marketers to gather around the fireplace and reflect. If you’re a B2B event marketer like me, you reflect on everything...

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How to Keep Your Cool and Put Out Fires at Events

Author: Mary Kate FrancisEven if you aren’t an event marketer, if you’ve ever planned a vacation or thrown a party, you know that things will happen that are out of your control. If you’ve ever planned...

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The Field Marketer’s Pocket Dictionary: 7 Terms You Need to Know

Author: Stacey ThornberryAcronyms are abound in this digital age–from BRB to SMH to LOL (which my dad uses from his generation for “little old lady”)–we are constantly thrown terms we may or may not...

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